AlUla | A Journey Through Living Heritage

In the heart of Saudi Arabia, AlUla cradles history like a whisper carried on desert winds. Among its treasures stands Hegra (also known as Al-Hijr or Mada’in Ṣāliḥ), the Kingdom’s first UNESCO World Heritage site, home to over a hundred monumental tombs, 94 adorned with ornate facades, carved by the Nabataeans between the 1st century BCE and early 2nd century CE.

Long before them, the oasis of AlUla thrived under the Lihyanite and Dadanite kingdoms (7th–2nd centuries BCE). Their legacy endures in the inscriptions of Jabal Ikmah, often called the “open-air library,” where hundreds of petroglyphs in Dadanitic script reveal rituals, beliefs, and daily life etched into stone.

Here, preservation is an act of reverence. The The Royal Commission for AlUla works meticulously to protect these ancient wonders — from carved facades and hydraulic systems that once sustained life, to the stories engraved across tombs and rock faces.

Yet AlUla is more than an archaeological marvel; it’s an experience of living history. Wandering among millennia-old inscriptions, visitors sense the presence of civilizations that once gathered here. And when night falls, the desert transforms, stargazing becomes a moment of quiet reflection beneath the same vast sky that guided our ancestors.

For corporate incentives or bespoke events, AlUla offers something truly rare: a setting where cultural depth meets sensory wonder. Imagine guests gathering among illuminated sandstone formations, enjoying curated performances and authentic Arabian hospitality, each moment designed to spark inspiration and connection.

✨ The Royal Commission for AlUla (RCU) – leading the preservation and transformation of AlUla.

✨ Ministry of Tourism of Saudi Arabia – leading Saudi Arabia’s transformation into a global tourism destination.

Because AlUla is not only a destination, it’s an invitation to step into a story that began thousands of years ago, and to leave your own mark within it.